Private Tours of Wales

See Wales in Style with Our Private Tour Options

Discover Wales your way with our exclusive collection of private tours, designed for travellers who value comfort, flexibility, and that little bit of extra personal attention. Every journey is handcrafted by our expert team, combining beautiful landscapes, fascinating history, and authentic local encounters to create a truly bespoke Welsh experience. Whether you’re drawn to medieval castles and charming market towns, or the wild beauty of Snowdonia (Eryri) and the Pembrokeshire Coast, our private tours allow you to explore at your own pace with a knowledgeable local driver-guide.

Our private tours offer the freedom to craft an itinerary that suits your interests perfectly. Choose from immersive private multi-day Wales tours that reveal the country’s heritage and scenic wonders, or venture further afield with multiday Wales and beyond tours, exploring neighbouring regions and cross-border highlights in England, Scotland, or Ireland. If you prefer to travel independently, our self-drive tours combine expertly planned routes with handpicked stays, giving you the confidence to discover Wales at your own rhythm.

Three people walk along a wet sandy beach with mountains and dunes in the background under a clear blue sky.

For travellers seeking shorter experiences, our private Wales day tours are ideal for uncovering the history, culture, and natural beauty within easy reach of cities such as Cardiff and Wrexham. We also offer shore excursions tailored for cruise guests, ensuring you make the most of your time ashore with seamless transport and local insight.

Every private tour with Pure Wales is fully customisable, combining professional guidance, exceptional service, and the warmest of Welsh welcomes. (Not sure if you need a private option? Take a look at all our Wales Day Tours and Multi-Day Tours of Wales.)

Browse Our Private Tours of Wales

A large stone castle with multiple round towers stands by a river, with a bridge, boats, and hills in the background under a clear sky.
This is a sample itinerary and can be adapted to suit your needs. Please get in touch with your specific requirements

North Wales Landscape, Coast & Heritage Tour

5 Days
Pick up / Drop off can be arranged from Wrexham, Llandudno, Caernarfon & throughout North Wales
Enjoy a 4 night, 5 day tour featuring Stays in Characterful Welsh Inns & Boutique Hotels. This immersive journey blends UNESCO World Heritage treasures, medieval fortresses, coastal beauty, and the breathtaking scenery of Snowdonia and Anglesey.
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View of a small town with historic stone buildings surrounded by trees and fields, set against a backdrop of rolling green hills.
This is a sample itinerary and can be adapted to suit your needs. Please get in touch with your specific requirements

Highlights of Mid Wales

6 Days
Newport
Newport
This 6-day journey blends the history, scenery, and living culture of Mid Wales in a circular route from Newport. From the industrial heritage of Blaenavon to the coastal charm of Aberystwyth and the literary haven of Hay-on-Wye, each day offers a mix of castles, countryside, and characterful towns.
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A coastal town with colorful buildings, a sandy harbor with small boats, a pier, and grassy hills under a partly cloudy sky.
This is a sample itinerary and can be adapted to suit your needs. Please get in touch with your specific requirements

Best of South Wales

Aberystwyth
Cardiff
Explore the Best of South Wales on a guided or self-drive tour. Discover stunning landscapes, rich history, and hidden gems with expert guides or at your own pace. Perfect for private or group adventures!
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A taster pours Wrexham Lager into a glass on a table set with bottles, glasses, and plates of food.

The Wrexham Taster – Half-Day Tour

From£95
4.5 Hours
Join us on a tour through the heart of historic Wrexham where we blend history, food, and drink into one unforgettable experience.
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A stone arch bridge crosses a calm river beside a cottage covered in red and green ivy, with trees and a forested hill in the background.

Private Driver Guided Tour of North Wales from Wrexham

From£775
8 Hours
Wrexham
Wrexham
Your Luxury North Wales Driver-Guided Tour begins with a departure from Wrexham at 9:00 AM, heading first to the majestic Chirk Castle, a 13th-century fortress with stunning gardens and panoramic views.
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A small town with historic buildings, people walking along the main street, and green hills in the background under a hazy sky.

Private Driver Guided Tour of North Wales from Liverpool

9 hours
Liverpool
Liverpool

From£775 per vehicle

The Pure Wales North Wales Driver-Guided Tour departs from Liverpool at 9:00 AM, heading first to the Pontcysyllte Aqueduct, a UNESCO World Heritage site offering stunning views over the River Dee.
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A server slices pie at a table with three women and a photographer in a cafe; teacups, flowers, and desserts are on the table.
This is a sample itinerary and can be adapted to suit your needs. Please get in touch with your specific requirements

Taste of Wrexham Food & Drink Experience

4 Hours
Wrexham
Wrexham
Take a delicious journey through Wrexham – a city known for its industrial heritage, thriving arts scene, and global football fame.
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A large, gothic-style stone church with a tall, ornate tower stands among trees and surrounding city buildings under a partly cloudy sky.

Wrexham, Pontcysyllte Aqueduct & Llangollen Day Tour

Wrexham
Wrexham, Chester, or Liverpool

From£750 per vehicle (up to 6 people)

Embark on a flexible day tour through South Wales, where history, culture, and breathtaking landscapes come together. With 9 hours at your disposal, we’ll take you wherever you want to go, crafting a personalized itinerary just for you.
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A wide sandy beach with grassy cliffs and distinct rock formations meets the sea under a partly cloudy sky. A small stream flows across the sand.

Private Driver Guided Tour of South Wales from Cardiff

From£775
8 hours
Cardiff
Embark on a flexible day tour through South Wales, where history, culture, and breathtaking landscapes come together. With 9 hours at your disposal, we’ll take you wherever you want to go, crafting a personalized itinerary just for you.
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Three women stand at a bakery counter; one serves cookies while the other two sample and purchase baked goods.

Cardiff Tasting Tour

From£48
2.5 hours
The best way to get a taste of Cardiff! Enjoy some delicious tastings of Welsh food on a relaxed stroll around the Welsh capital.
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Two people in a bar holding glasses of beer and having a conversation, with modern lighting fixtures and a TV in the background.

Cardiff City of Arcades Experience

From£80
4.5 Hours
During the Cardiff City of Arcades Experience, you'll enjoy delicious samples of international food and drink during a leisurely stroll around Cardiff. Our guides are all local and Welsh-speaking.
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A landscaped garden with blue benches, flowering plants, and colorful, European-style buildings under a clear sky.
This is a sample itinerary and can be adapted to suit your needs. Please get in touch with your specific requirements

The Welsh Circular

8 Days
South Wales
Cardiff
Wales is a land of striking contrasts: soaring mountains, sweeping coastlines, and towns rich with character and story. This circular itinerary offers you the chance to experience the country at your own pace, whether driving yourself or with the guidance of a local driver.
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Modern restaurant with wooden tables and chairs, set for dining, featuring large windows overlooking an outdoor deck and ocean view under a cloudy sky.
This is a sample itinerary and can be adapted to suit your needs. Please get in touch with your specific requirements

Flavours of Wales – From Coastline to Countryside

5 Days
Cardiff, Wrexham or Holyhead
Conwy
This journey blends Welsh scenery with the country’s finest food experiences. Travel through valleys, coastlines, and mountain landscapes while enjoying tastings, markets, and top dining spots.
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A red train passes by riverside houses with their reflections visible in the water, framed by tree branches under a clear sky.

Wrexham & Llangollen Heritage Tour

3 Days
Wrexham
Wrexham

From£750 per person

2 Nights, 3 Days – Explore relaxed itinerary for Wrexham and Llangollen from a convenient town-centre base at the Lemon Tree (or similar hotel). Enjoy castles, riverside charm, and UNESCO heritage, with time to relax and savour local cuisine.
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Aerial view of a large, historic stone cathedral with a central tower, surrounded by green lawns and grave markers, set against a backdrop of distant hills at sunset.
This is a sample itinerary and can be adapted to suit your needs. Please get in touch with your specific requirements

The Best of Wales & Ancient Britain: Legends & Landscapes

8 Day
London
London
Stonehenge, Bath, Cardiff, Tenby, St Davids, Aberystwyth, Snowdonia, Conwy, Wrexham & Chester.
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Aerial view of a coastal town with colorful buildings, a small harbor with boats, sandy beaches, a pier, and rocky outcrops by the sea.
This is a sample itinerary and can be adapted to suit your needs. Please get in touch with your specific requirements

South Wales & Cornwall: Castles & Coastlines

12 Days
Bristol
Devon
Step into history, legend, and breathtaking scenery on this 12-day journey through Wales and Cornwall. This small-group tour blends medieval castles, Roman ruins, and coastal landscapes with unique cultural experiences.
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White signpost at Land’s End, UK, showing distances to New York, John O’Groats, Isles of Scilly, and Longships Lighthouse, with “Hope for Justice 5th December” displayed. Ocean in background.
This is a sample itinerary and can be adapted to suit your needs. Please get in touch with your specific requirements

Castles, Gardens & Legends of England: Windsor, Bath, Cornwall & Devon

7 Days
London
Salisbury
From royal Windsor to mystical Stonehenge, this 7-day journey explores England’s castles, cathedrals, gardens, and legends. Begin with tea fit for royalty before discovering the Roman Baths of UNESCO-listed Bath.
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A large brick mansion with tall windows stands behind landscaped gardens filled with pink and white flowers and manicured bushes under a cloudy sky.

Wrexham & Erddig Hall & Gardens Self-Drive Mini Tour

3 Days
Wrexham
Wrexham

From£249 per person

A relaxed self-drive weekend based in the heart of Wrexham, with time to enjoy the city’s history, vibrant dining scene, and the nearby heritage treasures of Erddig Hall, Llangollen, and the Ceiriog Valley.
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Aerial view of stone ruins of a castle surrounded by trees, with a small village and fields in the background.

Wrexham & Welshpool Self-Drive Mini Tour

4 Days
Wrexham
Welshpool

From£299 per person

A 3-night self-drive getaway combining the vibrant city of Wrexham with the historic market town of Welshpool. Explore two impressive castles and gardens, and explore charming villages while enjoying comfortable stays in good 4* hotels.
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A rural landscape with rolling green hills, a white house, scattered trees, and a lake in the distance surrounded by mountains under a cloudy sky.

Private Driver Guided Tour of North Wales from Holyhead

From£775
9 Hours
Holyhead
Holyhead
Discover the highlights of North Wales on a private luxury tour, starting from Holyhead.
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People walk past wooden market stalls decorated with blue lights at night. A woman and child look at items for sale, including ornaments and a sign reading "Great British Cheese.

Cardiff Christmas Markets & Festive Escape 2026

3 - 4 Days
Cardiff
Cardiff

From£375 per person (2 Night Stay)

Soak up the magic of Christmas in the Welsh capital with this luxury short stay in Cardiff. Based at the stylish Parkgate Hotel, you will enjoy exclusive access to the city’s celebrated Christmas markets and an indulgent guided foodie experience.
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A large stone castle with multiple round towers stands by a river, with a bridge, boats, and hills in the background under a clear sky.

From Cardiff: Three Castles, Welsh Mountains & More Day Tour

From£95
8 hours
Cardiff
Cardiff
Discover Welsh heritage on our Three Castles and Welsh Mountains tour. See Cardiff Castle, visit Castell Coch, Caerphilly Castle, then explore Brecon Beacons and Brecon Town for a perfect blend of history and scenery.
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Colorful seaside buildings overlook a harbor filled with small boats at low tide, with a green hill and blue sky in the background.

From Cardiff: Golden Gower Coast, Swansea & Mumbles Day Tour

From£95
8 hours
Eglwys Dewi Sant
Cardiff Central Train Station
Discover stunning beaches, rugged coastline, and amazing Welsh history on this guided day tour, from Cardiff. Travel along the breathtaking Gower Coast by minibus to Swansea, Mumbles and Worm’s Head.
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Ruins of a large stone abbey with pointed arches and tall windows set on a grassy area, surrounded by trees and cloudy sky.
This is a sample itinerary and can be adapted to suit your needs. Please get in touch with your specific requirements

Private Driver-Guided Tour from Cardiff to the Wye Valley

8 Days
Cardiff
Cardiff
Experience the magic of Wales on this carefully curated small-group journey, blending history, breathtaking landscapes, and authentic cultural experiences.
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Streetlamp with a banner reading "Wrexham" and a red dragon, surrounded by historic buildings on a city street under a cloudy sky.

Cardiff Taster Getaway

From£300
3 Days
Enjoy a 2-night stay in 4-star accommodation in the lively city of Cardiff. Step back in time with a visit to the iconic Cardiff Castle, and savour the city’s culinary highlights on a guided food tour.
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Woman with a dog sits at an outdoor café table in a covered passageway lined with empty tables, flowers, and decorative lighting. People walk in the background.

Cardiff City Break – Culture, Cuisine & Castles

From£350
4 Days
Spend 3 nights in 4-star comfort in the heart of Cardiff, Wales’ vibrant capital. Explore the iconic Cardiff Castle and dive into the city’s culinary scene with a guided food tour and a delicious evening meal.
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View of a coastal town with old castle ruins in the foreground, a curved road with cars, and buildings along the shoreline at sunset.

Aberystwyth & Elan Valley Escape

From£350
2 Nights
Enjoy a relaxing 2-night stay in 4-star accommodation in the charming coastal town of Aberystwyth. Journey through breathtaking scenery on the Vale of Rheidol steam train to Devil’s Bridge, where a delicious lunch awaits at the Hafod Restaurant.
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A person wearing a helmet and goggles rides a mountain bike around a curve on a dirt trail surrounded by evergreen trees.

Wales’s Ultimate Outdoor Adventure

From£195
Ready for the ultimate thrill? This high-adrenaline family day out is packed with heart-racing excitement in the stunning landscapes of North Wales.
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Five people wearing wetsuits and helmets are on rocky coastal terrain; one person is mid-air, jumping into the sea while the others watch or sit on rocks.
This is a sample itinerary and can be adapted to suit your needs. Please get in touch with your specific requirements

Wild Coast Adventure – Pembrokeshire

Dive into Wales’s wild west with this epic coastal adventure in Pembrokeshire, home to some of the UK’s most stunning seascapes.
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  • Local & AuthenticGuided by locals who know the stories, the culture, the people, and the places you won’t find in guidebooks.
  • Wales UncoveredGo beyond the postcards. We take you to enchanting towns, secret spots, untold histories, and unforgettable experiences.
  • Personal ServiceFrom first enquiry to final farewell, our team is with you every step. Flexible, responsive, and stress-free.
  • Travel That MattersSmall groups, sustainable choices, and tours that support Welsh communities and landscapes.

Wales & British Isles Tour Itineraries

Explore our Wales & British Isles Tour Ideas section for inspiration on experiencing the very best of Wales & Britain. From scenic coastal drives and historic sites to unique local flavors, our carefully curated itineraries highlight the most memorable adventures.

Each itinerary can be tailored to match your interests, whether you’re looking for a relaxed self-drive journey or a guided tour. Click through to find your perfect experience and let us help you create an unforgettable trip!

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