Private Tours of Wales

Discover Wales your way with our exclusive collection of private tours, designed for travellers who value comfort, flexibility, and that little bit of extra personal attention. Every journey is handcrafted by our expert team, combining beautiful landscapes, fascinating history, and authentic local encounters to create a truly bespoke Welsh experience. Whether you’re drawn to medieval castles and charming market towns, or the wild beauty of Snowdonia (Eryri) and the Pembrokeshire Coast, our private tours allow you to explore at your own pace with a knowledgeable local driver-guide.

Our private tours offer the freedom to craft an itinerary that suits your interests perfectly. Choose from immersive private multi-day Wales tours that reveal the country’s heritage and scenic wonders, or venture further afield with multiday Wales and beyond tours, exploring neighbouring regions and cross-border highlights in England, Scotland, or Ireland. If you prefer to travel independently, our self-drive tours combine expertly planned routes with handpicked stays, giving you the confidence to discover Wales at your own rhythm.

For travellers seeking shorter experiences, our private Wales day tours are ideal for uncovering the history, culture, and natural beauty within easy reach of cities such as Cardiff and Wrexham. We also offer shore excursions tailored for cruise guests, ensuring you make the most of your time ashore with seamless transport and local insight.

Every private tour with Pure Wales is fully customisable, combining professional guidance, exceptional service, and the warmest of Welsh welcomes. (Not sure if you need a private option? Take a look at all our Wales Day Tours and Multi-Day Tours of Wales.)