Wales Tours & Tailor-Made Experiences

Explore, Discover, Experience Pure Wales

What Our Customers Say

Discover Our Tours in Wales & the British Isles

Croeso i Wrecsam - Welcome to Wrexham

View All Tours

Excalibur

Excalibur is coming to Wales.
Begin the Journey.
Coming Soon

Cardiff Tours

View All Tours

Small Group Tours

View All Tours

800

Coming Soon!

Five people wearing wetsuits and helmets are on rocky coastal terrain; one person is mid-air, jumping into the sea while the others watch or sit on rocks.

Why Pure Wales?

A friendly, local tour operator based in Wales, Pure Wales arranges tours around Wales. Offering local day packages, scheduled small group departures, guided tours, self-driven options and even Custom Tours of Wales. Discover Pure Wales this year!

Local & AuthenticGuided by locals who know the stories, the culture, the people, and the places you won’t find in guidebooks.
Wales UncoveredGo beyond the postcards. We take you to enchanting towns, secret spots, untold histories, and unforgettable experiences.
Personal ServiceFrom first enquiry to final farewell, our team is with you every step. Flexible, responsive, and stress-free.
Travel That MattersSmall groups, sustainable choices, and tours that support Welsh communities and landscapes.

Discover Our Small Group Wales Sightseeing Tours

Discover Our Tours

A calm lake reflects rocky hills, autumn trees, and a distant white house under a partly cloudy sky. Rocks line the water’s edge in the foreground.

Pure Wales in a Week

From£2,750

Experience the magic of Wales on this carefully curated small-group journey, blending history, breathtaking landscapes, and authentic cultural experiences.

Learn More

This is a sample itinerary and can be adapted to suit your needs. Please get in touch with your specific requirements

Land of My Fathers Tour

This journey has been specially designed for travellers with Welsh ancestry and those who want to immerse themselves in the culture and traditions of Wales.

Learn More

A choir of men in tuxedos sings outdoors while a conductor directs them, with a building and trees in the background.

This is a sample itinerary and can be adapted to suit your needs. Please get in touch with your specific requirements

Land of Song Tour – The Music of Wales

Known as The Land of Song, Wales has a musical heartbeat that resonates across valleys, chapels, and castles. This escorted group journey combines the very best of Welsh culture, history, and landscapes with a carefully designed programme of musical highlights.

Learn More

Discover Our Private Tours

Discover Our Tours

A large stone castle with multiple round towers stands by a river, with a bridge, boats, and hills in the background under a clear sky.

This is a sample itinerary and can be adapted to suit your needs. Please get in touch with your specific requirements.

North Wales Landscape, Coast & Heritage Tour

Enjoy a 4 night, 5 day tour featuring Stays in Characterful Welsh Inns & Boutique Hotels. This immersive journey blends UNESCO World Heritage treasures, medieval fortresses, coastal beauty, and the breathtaking scenery of Snowdonia and Anglesey.

Learn More

View of a small town with historic stone buildings surrounded by trees and fields, set against a backdrop of rolling green hills.

This is a sample itinerary and can be adapted to suit your needs. Please get in touch with your specific requirements

Highlights of Mid Wales

This 6-day journey blends the history, scenery, and living culture of Mid Wales in a circular route from Newport. From the industrial heritage of Blaenavon to the coastal charm of Aberystwyth and the literary haven of Hay-on-Wye, each day offers a mix of castles, countryside, and characterful towns.

Learn More

A coastal town with colorful buildings, a sandy harbor with small boats, a pier, and grassy hills under a partly cloudy sky.

This is a sample itinerary and can be adapted to suit your needs. Please get in touch with your specific requirements

Best of South Wales

Explore the Best of South Wales on a guided or self-drive tour. Discover stunning landscapes, rich history, and hidden gems with expert guides or at your own pace. Perfect for private or group adventures!

Learn More

Wales & British Isles Tour Itineraries

Explore our Wales & British Isles Tour Ideas section for inspiration on experiencing the very best of Wales & Britain. From scenic coastal drives and historic sites to unique local flavors, our carefully curated itineraries highlight the most memorable adventures.

Each itinerary can be tailored to match your interests, whether you’re looking for a relaxed self-drive journey or a guided tour. Click through to find your perfect experience and let us help you create an unforgettable trip!

View Itineraries