Create Your Own Adventure

Custom Tours
in Wales

What Our Customers Say

 

Hand-picked hotels

Expert Local Guides

Planned
for You

Authentic Meaningful Experiences

Designed
Around You

Create Your Own Tailor-Made Tour of Wales

Your Wales trip should feel like it was made just for you. Our custom tours in Wales are designed around your interests, pace, budget, and travel style, whether you’re here for heritage and history, food and culture, an exploration of your family’s roots, or wild landscapes. With Pure Wales, you’re not choosing from a template; you’re shaping a journey that reflects how you want to experience this extraordinary country.

From hand-picked hotels and expert local guides to seamless logistics and exclusive experiences, we take care of every detail.

You can adapt any Pure Wales itinerary or start entirely from scratch — choosing your accommodation style, transport options, and daily experiences. Whether you want to linger in one special place or see as much as possible in your time here, we’ll help you make the most of every moment in Wales, with insight, care, and expert local knowledge.

Take a look at our Wales Multiday Tours and Luxury Experiences in Wales for inspiration. 

Create Your Own Tailor-Made Trip

    A coastal cliff with green vegetation surrounds a secluded sandy beach and turquoise water under a clear blue sky.
    Two people walk on a path near the remains of a large, weathered stone castle surrounded by grass and a small stone bridge.
    A stone church and nearby buildings sit by a lake, with mountains and a partly cloudy sky in the background.
    A bartender in a suit pours a drink into a glass filled with ice at a bar with shelves of liquor bottles in the background.
    Colorful buildings on a hillside overlook a sandy beach and stone wall, with parked cars and a church steeple visible in the background under a clear sky.
    Two people stand outdoors by a river; one holds a dried plant and explains something to the other, who listens attentively.
    People walk along a quaint street lined with shops, hanging flower baskets, and historic buildings in a small town, with green hills visible in the background.
    Person in a red jacket stands on a grassy cliff overlooking a beach and ocean under a cloudy sky.
    Two red canal boats are moored on a calm, narrow waterway surrounded by green vegetation and trees, with their reflections visible in the water.
    Sunlight shines through tall pine trees onto a sandy beach with calm waves and a clear sky.
    A small town with stone buildings and a church is surrounded by green trees and fields, set against rolling hills under a hazy sky.
    A rural landscape with rolling green hills, a white house, scattered trees, and a lake in the distance surrounded by mountains under a cloudy sky.
    A stone arch bridge crosses a river beside a cottage with red and green ivy, surrounded by lush trees and hills under a partly cloudy sky.
    A group of people sit around a restaurant table with menus and drinks as a server takes an order; chalkboard signs are visible in the background.
    A person wrapped in a Welsh flag stands on a grassy hill overlooking a lake and rugged mountains under a cloudy sky.